September Chapter Event featuring Rich Larson

Monday, September 25th, 2017 at 5:30pm - 8pm

Location: American Family Insurance, 6000 American Pkwy Madison, WI 53783

This event is in the past.

Join us at American Family Insurance on September 25th, 2017 starting at 5:30 pm for our chapter event featuring Rich Larson who will present "Getting to the Business Need: Techniques that Work".

Please RSVP by September 18th by clicking on the "Buy Tickets" button above so we can get an accurate count of attendees for ordering food.

Event Agenda

5:30pm: Networking and Dinner & Refreshments
6:30pm: Welcome and Announcements
6:45pm - 8:00pm: Speaker Presentation (includes Q&A)

Presentation Details

Needs are arguably the most important concept in the BA Core Concept Model from IIBA. Why? For one thing, the BA Body of Knowledge literally starts with Needs as the core input when planning the BA approach. Needs are also the primary input when eliciting requirements, which leads to virtually every other task in the BABOK. Last, Needs are mentioned in 4 of the 6 core concepts, more than any other concept. Given the importance of Needs, it is critical for business analysts to have tools and techniques to get to the root cause of business problems and opportunities. This presentation covers five essential techniques for uncovering and understanding Needs. You will leave the session feeling confident you can begin applying any of the techniques in your next effort.

During the presentation, attendees will learn:

  1. Describe the importance of Needs in the BA Core Concept Model
  2. List which techniques most apply to certain situations
  3. Be in position to use any of the techniques to uncover and understand business needs

About Richard Larson

President and Founder of Watermark Learning, Richard Larson is a successful entrepreneur with over 30 years of experience in business analysis, project management, training, and consulting. He has presented workshops and seminars on BA and PM topics to over 10,000 participants on five different continents.

Rich is a frequent speaker at Business Analysis and Project Management national conferences and IIBA ® and PMI ® chapters around the world. He has contributed to the BA Body of Knowledge version 2.0 and 3.0, was a lead author for the PMI Business Analysis for Practitioners: A Practice Guide, and the PM Body of Knowledge, 4 th edition. He and his wife Elizabeth Larson have co-authored five books on business analysis.

Parking Information

American Family insurance: 6000 American Pkwy Madison, WI 53783.

Dinner & Refreshments Menu

Main Course: "Taste of the Mediterranean" baked pasta of Italian meat lasagna and Vegetable Lasagna.

Snacks: Cookies

Beverages: Bottled Water, Cans and/or bottles of: Diet Pepsi, Pepsi, Diet Sierra Mist, Sierra Mist, Diet Mountain Dew, Mountain Dew, Diet Dr. Pepper, Dr. Pepper, Diet Coke, Coke, Coke Zero, Sprite Zero, and Sprite

Executive Sponsor

CUNA Mutual Group Logo CUNA Mutual Group For more than 75 years, CUNAs Mutual Group has worked tirelessly to deliver product and service solutions that meet the unique challenges and needs of credit unions and their members. Our vision is unwavering: to be a trusted business partner who delivers service excellence with customer-focused, best-in-class products and market-driven innovation.

Partner Sponsors

Beacon Technologies Logo

Beacon Technologies, a premiere Madison-based, locally owned business and IT consulting firm, offers a unique combination of national caliber talent and business expertise. Our focus is providing cost effective solutions for our clients with stellar quality BAs and PMs

TEKsystems Logo

TEKsystems, a subsidiary of Allegis Group, the largest private talent management firm in the world. Our longstanding history and industry-leading position speak to our success in providing the IT staffing solutions, IT services and talent management insight required for you to actualize ROI and sustain a truly competitive advantage in a fast-changing market.

Watermark Learning Logo


Since 1992, Watermark Learning has delivered training, coaching, and certification preparation in Business Analysis, Project Management, Agile, Business Relationship Management, Business Process Management, and Leadership & Influencing Skills. We turn the complexity of industry standards into practical application. Our courses and coaching are laser-focused and help ensure enduring results in organizations. Our services are practical and engaging, led by experts who facilitate sessions in an interactive way making learners energized to learn and motivated to perform. We are large enough to meet your needs and small enough to care. Our coaching, consulting, and certification preparation services provide focused guidance for success.

Wisconsin Business Analyst Development Day Logo

Wisconsin Business Analyst Development Day provides educational conferences serving business analysis professionals. The first WI BADD® event was held in October 2007, and was organized and hosted by the Wisconsin Chapters of the International Institute of Business Analysis (IIBA®).


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IIBA Greater Madison Chapter

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